Serge Vasil — Experience Designer From San Francisco
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About

I’m a design leader and product strategist focused on creating user-centered experiences that align with business goals. With 20 years of experience and nearly a decade managing teams, I solve complex problems through clear, effective design backed by data.

I’ve led design at Vimeo, Redfin, Adobe, Fitbit, Liquid Death, Lucid Motors, and worked with agencies like Saatchi & Saatchi and Hauser & Wirth. I focus on integrating design, technology, and strategy to deliver practical results.

Outside of work, I write music and contribute to architectural projects aimed at rebuilding cities in Ukraine.

 
 

I build and scale design organizations that turn complex challenges into category-defining products. I have 20 years of experience, with the past decade leading multi disciplinary teams focused on creating experiences that deliver measurable business outcomes and lasting customer impact.

As VP of Product Design at Vimeo, I lead a global team across AI, core journeys, monetization, OTT, and enterprise. I launched Vimeo’s first AI powered creative tools 0→1, unified design systems at platform scale, and elevated the company’s position in the global creator economy. Previously, as SVP of Design at Aura, I grew the team fourfold and led the 0→1 launch of its unified security platform, adopted by millions.

Earlier, I designed for Redfin, Adobe, Fitbit, Liquid Death, Lucid Motors, Kevin Murphy, Hauser & Wirth, Saatchi & Saatchi, and others.

Outside of work, I’m busy with writing music and helping with conceptual architectural plans to restore destroyed cities in Ukraine.