Serge Vasil — Experience Designer From San Francisco
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About

I’m a design leader and product strategist focused on creating user-centered experiences that align with business goals. With 20 years of experience and nearly a decade managing teams, I solve complex problems through clear, effective design backed by data.

I’ve led design at Vimeo, Redfin, Adobe, Fitbit, Liquid Death, Lucid Motors, and worked with agencies like Saatchi & Saatchi and Hauser & Wirth. I focus on integrating design, technology, and strategy to deliver practical results.

Outside of work, I write music and contribute to architectural projects aimed at rebuilding cities in Ukraine.

 
 

I'm a design thinker, user advocate, and product strategist focused on delivering delightful, industry-leading products aligned to business & brand goals and user expectations. I have 20 years of industry experience, almost 10 years of that spent leading multi-disciplinary teams focused on solving complex problems with simple and innovative user experiences validated by qualitative evidence and measurable metrics.

Previously I've helped to build experiences for Redfin, Adobe, Fitbit, Liquid Death, Lucid Motors, Kevin Murphy, Hauser & Wirth, Saatchi & Saatchi, and others.

Outside of work, I’m busy with writing music and helping with conceptual architectural plans to restore destroyed cities in Ukraine.