Serge Vasil — Experience Designer From San Francisco
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About

I'm a Ukraine-born design thinker, user advocate, and product strategist currently fortunate to be pursuing my personal and professional ambitions in the United States. I’m focused on delivering delightful, industry-leading products aligned to business & brand goals and user expectations. I have 20 years of industry experience, almost 10 years of that spent leading multi-disciplinary teams focused on solving complex problems with simple and innovative user experiences validated by qualitative evidence and measurable metrics.

I’m currently at Aura. Previously I've helped to build experiences for Redfin, Adobe, Fitbit, Lucid Motors, Kevin Murphy, Hauser & Wirth, Saatchi & Saatchi, and others.

Specialties: Design strategy, UX, digital branding & visual design, user research, product growth, product development, systems thinking, creative leadership, team building & management, coaching & mentoring.

Outside of work, I’m busy with writing music and helping with conceptual architectural plans to restore destroyed cities in Ukraine.

 
 

I'm a design thinker, user advocate, and product strategist focused on delivering delightful, industry-leading products aligned to business & brand goals and user expectations. I have 20 years of industry experience, almost 10 years of that spent leading multi-disciplinary teams focused on solving complex problems with simple and innovative user experiences validated by qualitative evidence and measurable metrics.

Previously I've helped to build experiences for Redfin, Adobe, Fitbit, Liquid Death, Lucid Motors, Kevin Murphy, Hauser & Wirth, Saatchi & Saatchi, and others.

Outside of work, I’m busy with writing music and helping with conceptual architectural plans to restore destroyed cities in Ukraine.