Context

At Aura, I lead UX Design, UX Research, and Content Strategy to create end-to-end user experiences and hardware products.

My primary focus was a high-visibility and high-pressure effort to design an all-in-one online safety product for families. I was responsible for defining goals with cross-functional partners, staffing the effort, including research, enhancing collaboration, guiding my team with feedback, and ensuring design reflects changing strategic needs.

User Problem

As a user I want for me & my family to get protection from theft, fraud & online threats.

We take our physical wellness and mental health seriously but what about our digital life? Identity theft and sensitive data protection are usually in the realm of “recommended, but not required”. It’s risk mitigation, similar to health and auto insurance. Are you guaranteed to get into a car accident, or need urgent medical care? No. But ultimately it costs you more to not have it in the event that you do need it.

Onboarding

Once the user is aware of the problem and ready for next steps, they need to install the app, purchase a subscription, go through enrollment & activation, and verify their identity.

Core Experience

In the core experience we gave users access to a summary of their security and the unread alerts at the top. All features are logically structured for better usability.

Desktop Web

Users can access their alerts, account, and help center from the top nav bar. Each feature is represented by a respective card.

Alerts

We created 80+ alerts & notifications for immediate Incident resolution. We made sure that all Aura alerts are clear & actionable, and the user journey is straightforward and consistent across all platforms.

Multi-Platform Experience

For full 360 protection we created companion apps on desktop.

Results

The app was positively met according to the NPS of 50. App rating was 4.5 which is in line with the industry. We closely monitor adoption, retention, and LTV.