Designing Aura’s all-in-one security platform
Context
As SVP of Design at Aura, I scaled the design org from 5 to 20+ (UX, research, content) and led the 0→1 launch of Aura’s all-in-one digital security platform. I partnered with executive leadership to define vision, staff and guide multi-disciplinary teams, and deliver enterprise-grade design quality across B2B2C distribution channels. The platform introduced unified multi-surface experiences, and achieved an NPS of 50 with a 4.5 app rating — positioning Aura for rapid growth.
User Problem
Consumers were overwhelmed by fragmented, jargon-heavy security products, while partners demanded enterprise-grade consistency and compliance. I framed the challenge as a strategic design problem: create a single, intuitive system for 80+ complex alerts and services, ensuring that everyday users could take meaningful action without sacrificing depth or accuracy. This required not just UX simplification, but the creation of a scalable design architecture.
Onboarding
One of the most critical design challenges was onboarding — turning a first-time login into a moment of clarity rather than confusion. I directed the redesign of Aura’s onboarding flow around trust, transparency, and immediate value. Instead of overwhelming customers with technical setup, we created a guided path that surfaced only the most relevant actions first, while signaling the breadth of protection available. This approach significantly reduced early drop-off, accelerated time-to-value, and built long-term confidence in Aura’s services.
Core Experience
I defined the design vision around “actionable simplicity”: security should feel approachable yet powerful. To execute, I led my team in building a modular system of flows, dashboards, and alerts that could scale across desktop and mobile. Rather than focusing on individual screens, I drove alignment across product, engineering, and compliance leaders — ensuring the architecture supported both user trust and partner requirements.
Desktop Web
I positioned Aura’s desktop experience as the control center — a holistic view of security, advanced settings, and multi-account management. It complemented mobile by offering depth and transparency, while staying consistent across devices. This dual-surface strategy balanced simplicity on mobile with power on desktop.
Alerts
Managing alerts was central to Aura’s value proposition, but also its greatest UX challenge — 80+ possible notifications across identity theft, credit monitoring, device security, and more. I reframed alerts not as individual warnings but as part of a trust framework: each message needed to be understandable, actionable, and scalable across surfaces. I led my team in developing a standardized alert architecture with clear prioritization, consistent language, and guided resolution paths. This system reduced cognitive overload, increased resolution rates, and positioned Aura’s alerting model as a differentiator in the crowded security space.
Multi-Platform Experience
Execution focused on translating the vision into enterprise-quality experiences. I directed designers and researchers through iterative cycles, testing prototypes with consumers and refining patterns into a repeatable system. I established design standards that ensured consistency across channels and created a foundation for ongoing feature expansion without breaking the user experience.
Results
The result was a first-of-its-kind unified security platform, adopted across Aura’s B2B2C distribution network. Customer satisfaction increased sharply, with a 4.5 app store rating and an NPS of 50 — well above industry benchmarks. More importantly, the design maturity I introduced enabled Aura to scale features rapidly, improve trust with enterprise partners, and strengthen its positioning for acquisition.