Redesigning the home-buying experience at Redfin

Context

Buying a home is one of the most complex consumer journeys, with high stakes and multiple decision points. Redfin needed to differentiate itself by simplifying the process while building trust, driving higher engagement, and increasing tour bookings.

As Product Design Lead at Redfin, I drove a strategic redesign of the home-buying experience, integrating research, design systems, and data into a unified customer journey. I defined the UX vision for property discovery and tour scheduling, influencing product, engineering, and business stakeholders to deliver a more trusted, scalable platform.

Goal

Make the home-buying journey more intuitive and trustworthy by reducing cognitive load, surfacing the most relevant property information first, and streamlining actions like scheduling a tour or exploring financing — ultimately driving higher engagement and conversion in Redfin’s core funnel.

Design

I led the redesign of Redfin’s core home-buying journey — reworking search, property details, and scheduling into a seamless end-to-end flow. Rather than UI fixes, we tackled systemic issues: surfacing the right data, guiding decisions, and making scheduling frictionless. Partnering with product, research, and engineering, I set a unified design vision and implemented a scalable design system across web and mobile. The result improved engagement, increased booking conversion, and strengthened Redfin’s position as a trusted national real estate marketplace.

Content

I restructured the Listing Detail Page into four clear categories — property information, mortgage, tour scheduling, and supporting resources. This hierarchy prioritized the most critical user needs, with property facts surfaced prominently as the primary decision-making filters, ensuring clarity and efficiency in the home evaluation process.

Desktop

I reframed the search experience around the way buyers actually browse — starting with the map. Instead of forcing users into full property pages too early, I directed the creation of a lightweight, drawer-style preview triggered from the map pins. This gave buyers quick, actionable context on multiple homes, streamlining exploration while keeping them engaged in the broader search journey.

Result

The redesign improved key funnel metrics: property engagement increased, tour booking conversion rose, and customer satisfaction strengthened. Redfin’s brand perception shifted toward being not just a listings site, but a trusted partner in the home-buying journey — helping fuel its growth as one of the top U.S. real estate platforms.